Inspired by the knowledge of Emerging Technology and the course related readings and scholar studies as well as our classmates’ insightful posts, I created a social media guideline policy statement for the Santiago Canyon College (SCC) Library in Orange County, California where I received one of my degrees. Based on the principle that any policy should reflect the true situation and needs for that organization, my thought processes are finding out and analyzing the background and current situation of the Library, investigating the need/purpose of using and re-form the Social Media Guideline Policy for it, then creating a possible applied policy to meet the change and needs.
The information that I focused on:
Background about SCC Library
(SCC Library, 2006)
Dedicated on September, 2006, the SCC new Library/Learning Resource Center is a two-story, 40,000 square foot building with a capacity for 100,000 print volumes. According to its current website information, the Library has 75 student PCs; 7 super Dell computers and two Macs in the Student Innovation Zone (SIZ) for creating multimedia projects or innovative works. It also has 12 Group Study Rooms for student groups with as many as 12 students and a Media Area with 6 TV/DVD/CD players. In addition, the Library has a Faculty Development Center (FDC) dedicated to professional development for faculty and staff (SCC Library, 2011).
My thought: The SCC total enrollment number in fall of 2010 was 15,248 and the total faculty number was 438 (SCC, 2011). Those are the primary numbers that will use the Library service. The community users that are closest to this campus come from the Cities of Orange, Tustin, Irvine and Santa Ana, which provides a quite large potential numbers that might use the SCC Library services. The physical area/space and utilities contained in the Library should be able to handle both primary and potential users or even can be made more useful to them. How the Library should spiritually/practically provide any possible significant ways to serve those numbers is a challenge. Effectively using social emerging technologies might be one key to open a new vision of the library service in this campus.
Current Rules and Policies
(Possible related to the use of social technology):
Rules in General: No eating. Drinks are permitted if in a container with a lid; Cell phones must be on silent or vibrate mode. No cell phone use in Library open areas; No use of electronic equipment that disturbs other Library users; No unauthorized entry into staff offices or work rooms; No unauthorized possession or use of library material or equipment (SCC, 2011).
Cell Phone Policy: Anyone making or receiving a call must immediately put the call on hold and move to a study room or outside the library to answer the call (SCC, 2011).
Library Computer Use: No games, multiple-user game playing; loading software onto a Library computer is not permitted for anyone. Users will only use software in Library computers that has been approved by the librarians and loaded by library staff; using the network for personal or commercial advertising or political activity is not allowed (SCC, 2011).
Group Study Room Policy: Reservations are not accepted; furniture may not be moved in or out of the rooms; while you may receive cell phone calls in the group study rooms, please do not disturb others (SCC, 2011).
Wireless Access: offers wireless access to the Internet to currently enrolled students. If students or staff members have a wireless connection on their laptop they will be able to access the Internet in selected areas on campus (SCC, 2011).
My thought: the SCC Library emphasizes that these policies have been “designed to balance the needs of the Library with the convenience of our patrons” (SCC Library, 2011). It also points out that the SCC Library is committed to providing an environment that is conducive to study as well as welcoming to all users (SCC Library, 2011). The questions might be: since the needs of the library and the level of the convenience of the users might have changed or increased, what can we do to re-balance them? Should we adjust or modify the rules and policies as needed to meet the changes? What is the real meaning of “welcoming to all users” towards the process of accessing the library information and interactive communication? Should we put limitations?
Current Available Use of Social Media Technology
For the Users in General: according to the SCC Library on Facebook, one of five cool things about SCC Library is “to contact the library via meebo chat, email or phone”. The Library invites questions about students’ assignments and research needs (Facebook, 2011). The library also has its Blog (http://scclibnews.blogspot.com/ ) available for all users. The Library Photo Gallery is located on Flicker. Recently, SCC Library started to offer a Library Mobile service, which allows the library users to view their library account “via cell phone, the iPhone, Android or other mobile devices through the Library Anywhere application” (SCC Library, 2011). The Library website also provides a simple instruction on how to use/connect it and how to install the Library Anywhere application.
For Faculty: The Faculty Development Center (FDC) in the SCC Library is available to support faculty and staff in the use of technology. “It serves as a dedicated space for technology training as well as a meeting place for faculty to share their expertise, explore new ideas and different technologies. In addition, it provides a nice quiet place for adjunct faculty to work on their lessons, check their email and grade students’ assignments (SCC Library, 2011)
My thought: Good approach and lots of potential opportunities! However, when you look at the SCC Library on Facebook, there are not many comments or involvements, and the few posts only came from the library staff or the faculty members – there are not many students’ involvements. The library photo gallery doesn’t have many images reflecting the Library’s ongoing activities or promoted services. Even in the Blog, from its start in April, 2007 to November, 2011, there are totally 24 posts (includes one common). The Blog only had 3 posts last year and 5 posts this year so far! What is the true situation — the Library users don’t like to participate in these types of library services, or the library hasn’t figured out how to promote them, or other reasons? Should the Library consider what the best ways are to get the most out of these services instead of just using them?
The Need for Social Media Guideline Policies
Mission Statement of SCC Library
“The mission of the Santiago Canyon College Library is to support the learning community of the college and to make available a variety of information resources and services in support of the Education Master Plan. The Library strives to stimulate the use of the library resources for intellectual development and to develop information literacy skills. Librarians are primary guides to information resources and facilitators for their use. The Library exists to further the research and scholarly needs of the college community” (SCC Library, 2011).
Vision of the SCC Library
“The vision of the Santiago Canyon College Library is to provide an unrestricted gateway to sources of knowledge throughout the world, to instill a love of books and ideas and an appreciation of the rich history of human thought. The Library is a resource for all learners and provides intellectual refreshment to our learning community. The Library is a sanctuary in which to read, think and study and a place where the curiosity and interests of all are nurtured (Facebook, 2011).
My thought: The mission and vision of the SCC Library along with the needs for change /adjustment to build a positive and interactive library service shows the reasons why it is so important to have Social Media Guideline Policies well established in the academic library today. Good social media guideline policies will definitely help the users to expand their vision of what today’s library services can possibly be and open their mind to re-evaluate as to what the best learning environment is that can be established in an academic library.
By analyzing all of the information above and combining my thoughts as well as inspiration from both the course materials and my classmates’ blog posts, I have created my version of the SCC Library Social Media Guideline Policy Statement as attached: Sullivan_Social Media Guideline Policy Statement