“We are the fun, friendly librarians of the Tutt Library at Colorado College, Colorado Springs. Our icon is a picture of a statue of Charles L. Tutt, the library’s namesake.”
—Colorado College Tutt Library’s Flickr Profile
What a trip this has been! I’ve gone through just five social tools that can improve a library’s online presence. After reading this issue, you’ve seen virtually free software and systems that can add value to what we do best: organizing information and affording access wherever our users may be.
The authors of the The Cluetrain Manifesto say that markets are conversations. They also say, “De-cloaking, getting personal: We are those markets. We want to talk to you.”
If our users are experiencing a new, living Web, shouldn’t they find us waiting for them? Shouldn’t we be ready to assist or point the way? Or be ready to collaborate on some cool new thing? Are we ready to put ourselves out there through blogs, IM, and Flickr?
The best advice I can offer to you and your colleagues at your library: Do not be afraid of this! As we shift to a landscape of continuous computing, there will be unique opportunities to build resources and connections online—to put our data out there so it can be shared and mashed up. So don’t be shy. I would never advocate for an individual to go beyond his or her comfort level, so maybe try a group activity first! You may also find a community just for you, beyond the library field’s professional one, that is a perfect fit. Try it out! Share some photos. Contribute to a library wiki.
No matter how you get started, keep in the mind the mantra: Let us, as librarians, the navigators of the Information Age, help grow communities, all kinds of communities, professional and personal—from librarians who create trading cards, to folks who like Macs, to people who love their dogs—and let’s meet up and swap stories, both online and in person! Come in, the water is fine.
Good communication within the organization—both from above and below—is essential. Communication should not be stifled by over-controlling management or by resentful staff. An agile organization offers many avenues of communication. Line staff must have ways to bring issues to management’s attention, and managers must promulgate decisions without delay to all staff. Nothing harms the esprit de corps of an organization quicker, or with worse effect, than regularly hearing about an internal decision from an external source. Similarly, management should not have to discover front-line problems from customers.1
Ten Steps for Staff Buy-In www.flickr.com/photos/michaelsphotos/sets/72057594085037908
Emerging Technology Committee Post at TTW http://tametheweb.com/2005/11/emerging_technology_committee.html
Learn all the time without even thinking about it. We are born to learn, but somewhere along the way many of us pick up the idea that we must be taught in order to learn. We think that if someone doesn’t stand up in front of us and talk to us with either a chalkboard or PowerPoint slides, we cannot learn. We must regain our sense of wonder and our desire to learn.
Roy Tennant, “Strategies for Keeping Current,” Library Journal, 9/15/2003, p. 28.
The Future of Music by David Kusek and Gerd Leonherd
Got Game by John Beck
How Libraries and Librarians Help by Joan Durrance and Karen Fisher
Rachel Singer Gordon, “Let’s Use the Technology We Live,” Library Journal 129, no. 3 (2004), www.libraryjournal.com/article/CA379266.html (accessed June 7, 2006).
Christine Lind Hage and Larry Neal, “Customer Service, One Technology at a Time,” Library Journal netConnect, 128, no. 12 (2003): 18–9,www.libraryjournal.com/article/CA379266.html (accessed June 7, 2006).
J. Hayes and I. Baaske, “Preparing Staff for the Library of the Future,” Public Libraries 39, no. 4: 280–5.
Terence K. Huwe, “Keep Those Web Skills Current,” Computers in Libraries 24, no. 8 (2004): 40–2.
L. Jurewicz and T. Cutler, High Tech, High Touch Library Customer Service Through Technology (Chicago: American Library Association, 2003).
David King, “Planning for Wireless in Kansas City,” Library Journal Net Connect 128, no. 7 (2003): 12–3, www.libraryjournal.com/article/CA286651.html (accessed June 7, 2006).
Jenny Levine, “What Is a Shifted Librarian,” The Shifted Librarian Blog (May 20, 2004), http://theshiftedlibrarian.com/stories/2002/01/19/whatIsAShiftedLibrarian.html (accessed June 7, 2006).
T. Link, “Beneath the Surface: The Unintended Circumstances of Information Technology,” Journal of Library Administration, 26 no. 3/4: 169–92.
S. Nelson and D. Mayo, Wired for the Future. (Chicago: American Library Association, 1999).
Michael Stephens, “Technoplans vs. Technolust,” Library Journal 129, no. 18 (2004): 36–7, www.libraryjournal.com/article/CA474999.html (accessed June 7, 2006).
Roy Tennant, “Strategies for Keeping Current,” Library Journal 128, no. 15 (2003): 28, www.libraryjournal.com/article/CA320878.html (accessed June 7, 2006).
A. P. Wilson, “Customer Service through Technology,” Public Libraries 43, no. 2 (2004): 94–6.
Jason Boog, “Library 2.0 Movement Sees Benefits in Collaboration with Patrons,” Publish (2005), www.publish.com/article2/0,1895,1881893,00.asp (accessed June 7, 2006).
John Blyberg, “11 reasons Why Library 2.0 Exists and Matters,” Blyberg.net (January 9, 2006), www.blyberg.net/2006/01/09/11-reasons-why-library-20-exists-and-matters (accessed June 7, 2006).
Michael Casey, Library Crunch Blog: Bringing You a Library 2.0 Perspective, www.librarycrunch.com (accessed June 7, 2006).
Ken Chad and Paul Miller, “Do Libraries Matter?: The Rise of Library 2.0,” A White Paper, v. 1.0 (November 2005), www.talis.com/downloads/white_papers/DoLibrariesMatter.pdf(accessed June 7, 2006).
Christopher Harris, “SL2.0: Synthesis 2.0,” Infomancy Blog (January 10, 2006), http://schoolof.info/infomancy/?p=129 (accessed June 7, 2006).
Ibid., “School Library 2.0,” School Library Journal (May 1, 2006), www.schoollibraryjournal.com/article/CA6330755.html (accessed June 7, 2006).
Jenny Levine, “Library 2.0 in the Real World,” ALA TechSource Blog (January 30, 2006), www.techsource.ala.org/blog/2006/01/library-20-in-the-real-world.html (accessed June 7, 2006).
Michael Stephens, “5 Suggestions for Upgrading to Library 2.0,” Tame the Web Blog (November 25, 2005), http://tametheweb.com/2005/11/5_suggestions_for_upgrading_to.html(accessed June 7, 2006).
Ibid., “Do Libraries Matter? On Library and Librarian 2.0,” ALA TechSource Blog (November 18, 2005), www.techsource.ala.org/blog/2005/11/do-libraries-matter-on-library-librarian-20.html (accessed June 7, 2006).
Jessamyn West, “Library 2.0: How Do You Share?” Librarian.net (December 5, 2005), www.librarian.net/stax/1571 (accessed June 7, 2006).
|1.||Roy Tennant, “Building Agile Organizations,” Library Journal (April 15, 2001), www.libraryjournal.com/article/CA71785.html (accessed June 7, 2006).|
|2.||Michael Stephens, “Debriefing & Sharing: 3 Conferences,” Tame the Web (April 27, 2005), http://tametheweb.com/2005/04/debriefing_sharing_3_library_c.html (accessed June 8, 2006).|